CENTRAL STATION PROJECT
WEBSITE DESIGN | AD DESIGN | PHOTO & VIDEO ART DIRECTION
Write your next chapter with Humber Meadows.
Humber Meadows is a groundbreaking long-term care facility that is reshaping the landscape of senior care in Canada. With a focus on prospective residents and staff members alike, our mission in this campaign was to transform the perception of long term care. Through an engaging multimedia campaign, we aimed to show people Humber Meadows as it really is: a dynamic and empowering destination for individuals to embark on the next chapter of their life journey.
It started with the worldās most wholesome photoshoot.
At this stage, we had initial sketches and design concepts for the layouts of both book covers and ads, and now it was time for the exciting part! We invited each resident and recruit to participate in the shoot in our Central Station office with (the amazing) Craig Boyko.
Each resident and each recruit posed for their book cover (they rocked it), and then we had each recruit pose holding a blank book so that their covers could be photoshopped in post.
With the book covers created, we were then able to build our ads.
We created a digital campaign targetting both residents and potential recruitment, as well as two bus shelter ads that could later be found in Toronto.
Linkedin Carousel Ads
Bus Shelter Ads
Agency: Central Station Toronto
Client: Humber Meadows
Executive: John Boniface
Strategy: Mat Meir
Account Management: Ally Sondak, Tori Vernon
Creative Director: Jeff Millar
Associate Creative Director: Alex Davies, Dean Maruna
Copywriter: Jackson Rothwell
Media: Jenn Dunstan, Rina Kazavchinski, Lauralea Mast