SLINGSHOT PROJECT

PACKAGING DESIGN | BRAND DESIGN

From the Earth.. to the city.

Earth & City, an exciting and innovative business nestled in the heart of Toronto, has embarked on a mission to enrich the health and sustainability of our local food ecosystem. Their dedication to preparing healthy, plant-based food in harmony with Ontario's growing seasons is at the core of their culinary philosophy.

We were tasked to revitalize their brand identity and packaging design. Our approach was to make their packaging pop by zooming into the intricate textures of their food and using these details as a captivating graphic device. The outcome is a collection of packaging designs that are bright, bold, and visually striking, often drawing inspiration from the vibrant colors found in their wholesome ingredients.

Agency: Slingshot Inc
Client: Earth & City
Creative Direction: Ava Abbott, Heather Wimmi

*Concept design by Julie Horan, remaining line rollout by Slingshot inc.

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