CENTRAL STATION PROJECT
PACKAGING DESIGN | ART DIRECTION
Fresh look, same bold brew.
Following Two Bears' roaring success with their recent espresso martini line extension and their ferocious commitment to innovation, they sought to expand their offerings into lactose-free dairy while maintaining their legacy high quality beverages. The challenge was clear: develop vibrant, eye-catching packaging that not only introduced their new dairy line with a burst of colour but also was strong enough to refresh their existing product line-up.
Our solution? A daring design that harmonized striking colours and patterns, ensuring clear differentiation between their dairy and dairy-free offerings while infusing each package with the vibrant energy synonymous with the Two Bears brand. This revitalized packaging not only embodies Two Bears' relentless pursuit of innovation but also sets the stage for their continued growth and dominance in the market.